Loosid Investor Report

2025 Year-End Review
& Q1 2026 Performance

From scale to efficiency — building a category-defining platform at the intersection of recovery, community, and commerce.

Investors, stakeholders, and friends —

2025 was a year of scale. Q1 2026 is the year of efficiency. Across every segment of our ecosystem — Dating, Community, and the Loosid Sober Shop — we are generating more revenue per dollar spent, retaining more of what we earn, and deepening the engagement that compounds long-term value.

This report summarizes the full arc: the record-setting growth of 2025, followed by a Q1 2026 that demonstrates our ability to tighten operations without sacrificing momentum. As we approach the Q1 2026 launch of SAM™ AI, the financial profile we are handing into the next chapter is materially stronger than the one we started the year with.

Loosid was founded on the principle that business can be both profitable and purpose-driven. These priorities are not competing interests — they are foundational to sustainable growth.

Market Perspective

The economic and social costs of addiction and substance misuse now exceed $1.5 trillion annually in healthcare burden, lost productivity, and diminished quality of life. As mental-health challenges and overdose rates persist, the need for accessible, stigma-free recovery support remains both urgent and unmet.

While traditional measures like TAM provide useful indicators of opportunity, we believe long-term success should also be assessed through tangible human impact — what we call Return on Life (ROL): the extent to which our platform improves well-being, connection, and long-term outcomes for the individuals we serve.

2025 At A Glance

A diversified, revenue-generating ecosystem emerged across Dating, Community, and the Loosid Sober Shop — driven by disciplined growth, operational optimization, and the launch of new revenue channels.

Total Revenue

$1.15M

+75.64% YoY

Sober Shop Rev

$379K

+10,776% YoY

Overall ROAS

70.4%

+33.1% YoY

Renewal Revenue

$346K

+128.3% YoY

Subscription Rev

$710K

+19.5% YoY

Sub. ROAS

66.68%

+41.9% YoY

Financial Headlines

Total Overall Revenue: $655,221 → $1,150,839 (+75.64%)

Loosid Sober Shop Revenue: $3,489 → $379,461 (+10,775.9%)

Total Subscription Revenue: $594,232 → $710,013 (+19.5%)

Ad Revenue (In-App): $57,500 → $61,366 (+6.7%)

Renewal Revenue: $151,786 → $346,557 (+128.3%)

Gross Overall ROAS: 52.9% → 70.4% — every $1 of marketing spend now generates $0.70 vs. $0.53 last year

The year-over-year decline in active subscriptions (3,313 → 2,584) reflects a deliberate enforcement initiative to remove fraudulent and inauthentic accounts. The short-term trade-off was intentional: we materially improved trust, engagement quality, and platform safety — the core drivers of sustainable retention. The doubling of renewal revenue is early confirmation the strategy is working.

Engagement That Compounds

With only a modest increase in marketing allocation, Loosid delivered exponential growth in core user activity. Engagement is not just rising — it is deepening across the full funnel, from discovery to connection to conversation.

Core Dating Activity (YoY)

Metric

2024

2025

Change

Total Dating Interactions

20.9M

35.1M

+68.1%

Messages Sent

571K

1.83M

+220.5%

Matches Created

59.9K

207K

+246.3%

Profiles Viewed

14.1M

25.3M

+79.6%

Matches Tab Visits

985K

2.06M

+108.7%

Likes Tab Visits

613K

1.22M

+98.4%

Premium Feature Engagement (YoY)

Feature

2024

2025

Change

Flirts

123K

472K

+282.8%

Super Likes

103.7K

167.8K

+61.9%

Dating Boosts

49.4K

68.3K

+38.3%

Bookmarks

21.3K

30.7K

+44.7%

Users are increasingly opting into paid actions to enhance visibility and outcomes — a direct signal of rising purchase intent, stronger perceived value of premium features, and expanding monetization opportunities inside the existing base.

Lifetime Scale

Total Sessions

21.7M

Ecosystem-wide

Friendships Initiated

191K

Community

Installs to Date

443K

Dating + Community

Lifetime dating engagement tells the longer story: 40M+ profile crosses, 17M profile ticks, and millions of matches, messages, and likes — a scale of interaction that reflects improving product-market fit, clearer user flows, and growing comfort with in-app connection.

Sober Shop: From Proof-of-Concept to Commerce Pillar

In 2025, the Loosid Sober Shop transitioned from an early-stage launch into a meaningful revenue channel. Sales scaled from $11.0K in 2024 to $381.6K in 2025 (+3,364%), driven by rapid new-customer acquisition, a 4x improvement in conversion rate (0.60% → 2.62%), and systematic optimization across infrastructure, checkout, and merchandising.

Orders: 170 → 6,766 (+3,880%)

Net sales: $9.5K → $334.9K

New customers: 5,992

Returning customer base: 578 — early formation of a repeat-purchase engine

SAM™ AI — Launching Q1 2026

SAM™ AI extends the Loosid ecosystem beyond social connection into personalized, proactive recovery support powered by AI. Even in its current limited release, SAM generated 43.23K user actions in 2025 (+138% YoY) — early, concrete demand for AI-driven support.

Built on enterprise-grade AWS infrastructure with healthcare-level security and compliance, SAM is purpose-built for deployment with large employers, universities, and healthcare partners. It learns longitudinally from user behavior and recovery patterns, proactively detects elevated risk before users ask for help, and improves continuously through a compounding proprietary dataset competitors cannot easily replicate.

The dual-market model — consumer and enterprise — positions SAM™ AI as a high-margin, defensible growth engine within Loosid's long-term platform strategy, benefiting from AI health-tech valuation multiples while delivering stable, recurring revenue through multi-year enterprise contracts.

Loosid Marketplace & Partnerships

The Loosid Marketplace now spans 43 mission-aligned brands across non-alcoholic beverages, mental health, sleep, wearables, and lifestyle, with 10 priority partners identified for deep integration into the SAM AI ecosystem. Anchor relationships with BetterHelp, BrainTap, and BACtrack continue to validate strong demand for therapy access, brain fitness, and accountability tools. BetterHelp alone generated $58K+ in affiliate revenue in 2025.

SEO: A Compounding Growth Engine

From 2024 to 2025, both the Loosid App and Sober Shop achieved substantial organic growth, materially strengthening long-term traffic and revenue potential.

Property

Clicks

Impressions

Keywords

Loosid App

+90.16%

+1,344%

+1,107%
6,069 total

Sober Shop

+1,121%

+1,479%

+622%
331 total

The Sober Shop holds top-3 rankings for high-intent terms like sober clothing and sobriety art that directly drive sales. SEO is now a durable, compounding growth engine across the ecosystem — and one that reduces long-term dependence on paid acquisition.

Q1 2026 — The Efficiency Story

The headline of Q1 2026 is simple: we retained the majority of revenue while operating on a materially smaller budget. Across Dating, Community, and Sober Shop, each dollar of marketing spend is now producing more output. The quality of our growth has improved.

Dating ROAS

0.86

+39% vs Q4 2025

Community ROAS

0.36

+31% vs Q4 2025

Sober Shop ROAS

1.28

+25% vs Q4 2025

Dating Efficiency +39%

Marketing efficiency improved materially. Revenue remained relatively stable despite a significant reduction in spend — a direct indicator of stronger output per dollar.

Spend reduced 41.33%, while revenue declined only 18.87%
Retained 80%+ of revenue on less than 60% of prior budget
ROAS improved from 0.62 → 0.86 — a ~39% lift

Session volume declined only ~17.7% against a 41.33% spend cut. Conversion rate was unchanged, meaning the drop was driven by lower volume — not weaker performance. Top- and mid-funnel activity held relatively stable; deeper actions (messaging, matches) saw larger reductions, the natural pattern as users move into higher-intent interactions.

Community Efficiency +31%

The Community App operated more efficiently, generating stronger revenue relative to spend.

Revenue: $7,479 → $5,914 — retained 79% on 61% of prior spend ($27,301 → $16,538)
ROAS improved from 0.27 → 0.36 — a ~31% lift
Session Starts nearly flat: ~1.17M → ~1.14M

Early-stage interactions stayed stable: Sober Tips Opens held at ~10K, daily gratitude posts remained active (~9.5K). Under a ~40% spend reduction, the platform's core loops held.

Sober Shop Efficiency +25%

The Sober Shop is the clearest expression of efficient growth this quarter: revenue rose while spend fell.

Revenue: $101,837 → $108,252 (+6.30%)
Spend: $99,837 → $84,650 (-15.21%)
ROAS: 1.02 → 1.28 (+25%)
AOV: $51.12 → $54.87 (+7.3%)
Returning revenue: $15,492 → $20,726 (+33.8%)

Sessions essentially flat (+0.5%), conversion rate held at 2.42%, mobile now ~84% of traffic. Paid social revenue contracted ~15%, yet total revenue grew — direct evidence that organic, direct, and email channels are carrying more weight, improving diversification and reducing dependence on paid acquisition.

Looking Ahead to 2026

We enter 2026 with strong momentum and a clear roadmap. The centerpiece is the full standalone launch of SAM™ AI in Q1 2026 — extending the Loosid ecosystem beyond social connection into proactive, AI-powered recovery support, designed to scale across both consumer and enterprise channels.

In parallel, we are accelerating our shift from paid acquisition toward organic, creator-led growth through our partnership with Young With Solutions, a leading TikTok marketing agency with a track record of scaling Nike, Apple, Disney, Sephora, and Amazon. The strategy is deliberate: reduce reliance on ad spend, increase marketing efficiency, and build a durable organic growth engine that compounds over time.

Tactical Asks

To support the next phase of growth, we are selectively engaging with investors and strategic partners aligned with our long-term vision. We welcome introductions to institutional investors, family offices, and aligned partners interested in subscription-based platforms, healthcare-adjacent enterprise SaaS & B2B, and e-commerce & consumer marketplaces.

For those considering participation through our Reg D offering (accredited investors only), or for any investment-related inquiries, please contact MJ Gottlieb directly.

Closing Thoughts & Gratitude

Loosid's growth reflects more than strong execution — it reflects a shared belief in building something that truly matters. 2025 proved we can scale. Q1 2026 proves we can do it efficiently. The combination is what makes the next chapter so promising.

We are grateful to our community, partners, and investors for the trust that continues to fuel our mission and momentum. Thank you for standing with us as we continue this journey.

With appreciation,

MJ Gottlieb

Co-Founder & CEO, Loosid App LLC

2025 Year-End Review& Q1 2026 Performance